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AMERICAN FAMILY INSURANCE AMPHITHEATER / SUMMERFEST
United States / 
Wisconsin / 
Milwaukee / 
American Family Insurance Amphitheater / Summerfest

American Family Insurance Amphitheater / Summerfest

100 N Harbor Drive, Milwaukee, 53202
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Performers at American Family Insurance Amphitheater / Summerfest

American Family Insurance Amphitheater / Summerfest

American Family Insurance Amphitheater Tickets

The American Family Insurance Amphitheater was originally named the Marcus Amphitheater. It is located in the Henry Maier Festival Park in Milwaukee, Wisconsin. The amphitheater opened its doors in 1987. It was built after the original Marcus Amphitheater experienced an extremely overcrowded condition in 1984 during a Huey Lewis and the News concert. The seating capacity at the time was 15,000, but the concert drew an audience of over 30,000. The American Family Insurance Amphitheater currently has a seating capacity of 23,000, which includes 6,800 general admission seats, 9,200 pavilion seats and 7,000 reserved lawn seats. The amphitheater is a venue for concerts and events, which include Summerfest. Musicians Sara McLachlan and ZZ Top also frequently perform at the amphitheater. StubHub is your source for American Family Insurance Amphitheater tickets.

Do children require a ticket for admittance?

Children ages two and under do not need a ticket, but they are required to sit on the lap of an adult. Hearing protection is strongly recommended for small children at all American Family Insurance Amphitheater events.

Is the American Family Insurance Amphitheater a wheelchair-friendly facility?

Although the American Family Insurance Amphitheater seating was built prior to the Americans with Disabilities Act going into law, it still is wheelchair accessible and provides accommodations for individuals with disabilities, including the vision and hearing impaired. The bleachers and lawn areas are not wheelchair accessible.

Can you tell me about on-site parking?

Parking at the amphitheater is first come, first served. Accessible parking is located in the front of lot H. Vehicles parking in this area must have proper permits or plates.

Can you tell me about the food and drink rules?

American Family Insurance Amphitheater events do not allow food or drinks into the venue unless it is purchased on the Summerfest grounds. Exceptions can be made for individuals with medical and/or special dietary needs. Concession stands that sell a wide variety of alcoholic and nonalcoholic beverages are located throughout the venue. Wisconsin law requires that patrons must be at least 21 years old to purchase alcoholic beverages.

Can you tell me what types of payments are accepted at the amphitheater?

The following major credit cards are accepted: American Express, MasterCard, Visa and Discover. Cash is also accepted. Personal checks are not accepted at the Box Office. ATMs are located at the entrance of the theater and near the south gate.

Can I bring my pet into the amphitheater?

All animals and pets are prohibited with the exception of service animals for individuals with disabilities or special needs. A leash or harness is required to be attached to the service animal at all times.

Can you tell me if smoking is permitted in the amphitheater?

Smoking is not permitted inside the amphitheater. Designated smoking areas are located outside of the theater. This rule also applies to vaping.Back to Top