How You Can Help Keep the Joy of Live Alive
stubhub - May 13, 2020

How You Can Help Keep the Joy of Live Alive

How you can help the live entertainment industry to ensure music and theatre events will come back
Hands in the shape of an heart over a concert crowd

Crowdfunding initiatives to support independent venues, charity livestream performances and organisations raising money for industry workers—this is your guide to giving back in this challenging time.

We’re all in this together! The live entertainment industry is rallying together as COVID-19 has led to canceled live events all over the country and financial hardship for many individuals and organisations who passionately contributed to deliver the live music experiences that we all loved and now treasure in our memories. 

StubHub have put together a list of initiatives across the UK to outline how you can help:

1. Support local grassroots music venues 

Over 500 local independent venues across the country are now facing the threat of closing permanently and with that the opportunity for artists to connect with fans at a local level. The Music Venue Trust has launched #saveourvenues - a campaign aiming to engage artists, fans and the wider industry in helping the venues to survive these difficult times.

The initiative's website offers the option to "Adopt a Venue" that makes it easy to find on a map the venue you want to support. Each venue has set a target goal in funds. Once the target is reached the remaining donation value will be redirected to the national campaign that has recently reached an outstanding £1M in funds.

You can also host a Facebook Watch party with your friends promoting at home live performances in support of #saveourvenues funding. Here is the list of several upcoming performances to live stream - each of them is associated to a venue in need.

2. Donate to organisations providing assistance

There are a number of non-profits offering financial support, medical services, and other assistance to live event industry workers and healthcare professionals related to the coronavirus pandemic. Here are few you can support now:

  • Acting for Others provides financial and emotional support to all theatre workers in need through 14 member charities. To offer support you can make a direct donation or shop West End Musical-related merchandise from the Theatre Support Fund.
  • MusiCares is providing emergency aid and advocacy for the wider music industry.
  • Help Musicians is an independent UK charity for professional musicians of all genres. Upon the Covid-19 outbreak the charity initially made available £5M for 10,000 applicants but received an excess of 17,000 applications from musicians at all stages of their careers.
  • Leave a Light on, an initiative from Lambert Jackson Production and The Theatre Cafe, is keeping actors in paid work during the theatre closures through a series of weekly concerts aimed at providing financial support for the performers involved and entertainment for people in self-isolation.

3. Stream new music and buy artist merchandise

Check our weekly #MerchMonday feature on Instagram, Twitter and Facebook to discover new emerging local bands from all over the UK and support them while buying some cool merch! A few bands recently featured include Brimingham trio The Cosmics, Lancaster punk-rock duo The Lovely Eggs and London Indie-pop group Catalina Skies.

MORE#Merchmonday - Here's how you can help out your favourite new bands and artists

When it comes to musicals, The Other Palace theatre in collaboration with production company MPTheatricals has released "on hope: a digital song cycle "- a one of a kind musical theatre trilogy exploring the many shades of hope. The series was released in three parts and features over 60 artists from all over the world performing original lyrics aiming to spark light and positivity. The performances are now free to stream on Youtube and viewers are invited to donate and support the artists who contributed to create this brand new digital musical theatre experience with personal recognitions and rewards given to each donor.



Several established artists and bands are also paying it forward by allocating proceeds from new tracks, live streaming performances and physical merchandise to charity - this way you can support a cause with just by listening to these artists on Spotify. A few examples include:

  • Ministry Weekender - a virtual streaming party hosted by record label Ministry of Sound in partnership with Youtube that will double each customer donation and support for the WHO Solidarity Fund, which helps countries prevent, detect and respond to the ongoing pandemic. You can stream the event from 1pm on both Saturday 29th and Sunday 30th of May with a stellar lineup featuring Pete Tong, Diplo, DJ EZ and many more
  • You'll Never Walk Alone - besides walking 100 laps of his garden and raising over £30M, Captain Tom Moore has also joined forces with Michael Ball and the NHS Voices of Care Choir to release a brand new cover for which proceeds will be donated to NHS Charities together.


  • Bridge Over Troubled Water - the Simon and Garfunkel hit has been covered by the brave men and women of the NHS in Wales in honour of the Llandudno's Venu Cymru, which has been turned into a temporary coronavirus hospital.


  • Streaming proceeds for Bon Iver's brand new single "PDLIF - Please Don't Live In Fear" will go to Direct Relief, a non-profit organisation aiding the delivery of personal protective equipment to healthcare workers and others on the frontlines.

A post shared by Bon Iver (@boniver) on


  • Metallica's foundation "All Within My Hands" has decided to do #MonthOfGiving for the entire duration of May with donations and merchandise proceeds to several charities.

A post shared by Metallica (@metallica) on


  • My Chemical Romance donating all proceeds from sales of their Desert Screening Device Face Mask to the band's crew through MusiCares COVID-19 Relief Fund.
  • UB40 released a cover of Bill Withers' "Lean on Me" to help raise funds for the NHS' Charities Together Urgent COVID-19 campaign.

A post shared by UB40 ft Ali Campbell & Astro (@ub40) on


  • Studio 338 - if you miss dancing and raving you might want to check out this initiative from Studio 338, a South London dance venue, offering a 10-week schedule of virtual parties with amazing line-ups with starting date TBC and 10% of all profits donated to the Cavell Nurses Trust.

A post shared by Studio 338 (@studio338) on


StubHub is also committed to paying it forward to the community through its Global #Ticketforward programme. The initiative aims to reward people who are going above and beyond to help others, have endured difficult circumstances, or are just plain inspiring with access to future live sport and music events. To read more about the stories of past #Ticketforward recipients visit our dedicated portal.